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Planning / TOOL 03

Email budget

Compare email delivery fees with the time and attachment assumptions that affect your own monthly scenario.

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Understand the result

Separate cash fees from your time

Monthly model = sending fees + attachment data
              + setup hours × hourly value / months
              + monthly operating hours × hourly value

Time valuation is an assumption, not a charge from your provider. Keep the two visible when comparing a managed plan with a service that requires more setup work. Provider tiers and prices should be rechecked before purchase.

Make a comparison you can review

Count recipient copies rather than API calls, enter your actual attachment assumptions and edit the displayed prices to match a current quote. Export the scenario so someone else can inspect the inputs; do not present it as a prediction of deliverability.

What this tool can and cannot tell you

Compare the exact plan you can buy. Count recipient deliveries rather than API calls. The time column is your own estimate, not a provider fee. Change the editable tariff inputs to match your quote; this worksheet does not measure deliverability.

Common questions

Why does the tool show provider fees and time separately?

Only the provider-fee column estimates an external bill. Time cost is an internal planning assumption supplied by you.

Can I use a different quote?

Yes. Edit the rate and base-price inputs to match the option you can actually purchase, then rerun the calculation.

Does this compare inbox placement?

No. It budgets volume, data and time. Deliverability requires separate evidence from your sending context.

Worked examples are synthetic. No customer outcome or saving is implied. Content by Orr Yoffe.

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Related tool: Email Payload Inspector — Attachment & Base64 Size Calculator

Reproduce a known result

Time cost is zero; compare only the two tariff calculations using the displayed editable rates. This CSV records scenario assumptions, not a provider quote.

Load 50,000 recipients, no attachments, time excluded · Download synthetic example

Examples and troubleshooting

Two services can have similar sending fees and very different operating effort for your team. Build a monthly budget with separate columns for provider charges and your own time. Do not turn a time estimate into a claim about provider billing.

Estimate transactional email cost beyond the sending fee

Privacy

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